As a shopper, you know what makes a great customer experience stand out. However, when you’re the business owner, it’s hard to quantify which investments make a positive impact on your bottom line. You don’t want to spend more than you have to, but you’re equally afraid of losing customers before they walk in the door.
This cost vs. value debate is one that pervades every industry, and there’s no doubt that some companies get by with offering subpar customer service and reap high profits nonetheless. However, when you’re a small business owner in an industry where consumers have hundreds — if not thousands — of choices readily available, you can’t afford to lose money because you’re not measuring up to customer expectations.
That doesn’t mean you have to go broke chasing every customer's whim. With a few foundational traits, you make it easy for customers to choose your business. Check out these tips, courtesy of Hylton Elite Marketing Agency.
Word-of-mouth marketing alone won’t grow a small business, regardless of your best efforts. Instead, you need to get in front of customers’ eyes in the places they’re already looking: in search results, online reviews, and social media.
● Work with the Pros: By connecting with a team like Hylton Elite Marketing Agency, they help you expand your reach through tried and true marketing strategies.
● Search results: Register with Google My Business, use local SEO, and make location and contact details prominent on your website.
● Online reviews: Monitor online reviews, respond, and encourage happy customers to leave feedback on your website and other review sites.
● Social media: Identify the most important social media platforms for your target audience and maintain a consistent, engaging presence.
Your Website Is User-Friendly
Per GuidingMetrics, one in three online shoppers immediately clicks away after landing on a website. Among those who stick around, 71.2 percent abandon their shopping cart before checking out.
Converting every website visitor is impossible, but you can improve conversion rates by designing a website that’s aesthetically pleasing and user-friendly. A good website host makes this simple by keeping load times fast and avoiding downtime. You can check load times using a service like DataDog or Pingdom.
You Tell a Story
The above steps are important, but they won’t make your company stand out from other small businesses with a strong web presence. That’s where your unique value proposition comes in.
Your unique value proposition is your “Why.”
● Why are you in the business you’re in? What problem are you setting out to solve?
● Why is your product unique?
● Why should customers choose your business? What value do you deliver?
Your company’s story is how you answer these questions for customers. That doesn’t mean writing a long narrative on your website, but rather showcasing your values through your content, images, and interactions. Adobe Spark explains four ways to tell your story: your origin story, tales about customers, products and craft stories, and lifestyle stories. You’ll want to think about what fits and what doesn’t, and that can change from day-to-day.
In the early days of running your business, few things are more important for company growth than turning your happy first-time customers into repeat customers! At the same time, you can’t neglect the creation of a safety net for your business. As a business owner, you don’t want to end up dealing with frustrating legal issues that could affect you or your customers.
To begin this process, you can utilize an online formation service to set your business up as a Tennessee LLC for a reasonable cost. Then, start thinking about how you can develop a strong cybersecurity system that will protect your information (and your customers’ information) from hackers.
As a small business owner, you’re passionate about creating a great product or service and getting it into customers’ hands. However, without a focus on the overall customer experience, you’ll struggle to capture shoppers’ interest long enough to make a sale. These three traits aren’t everything you need for exceptional customer service, of course, but they’re the foundation on which your successful business is built.
For more information and ideas that will keep your business growing, connect with Hylton Elite Marketing Agency.
Image via Unsplash